The new Atria Publishing Group imprint formed by recently hired Dawn Davis will be called 37 Ink. According to Atria, the imprint name was inspired by the 37th parallel north, which intersects California, Africa, and Italy, three geographic touchstones of Davis’s life, “and is reflective of the breadth of voices and viewpoints that the imprint will publish.” In addition to unveiling the name, Atria announced that 37 Ink’s first book will be released this July. The Butler: A Witness to History is by Wil Haygood, a Guggenheim and National Humanities fellow and prize-winning journalist,will be a companion to the Weinstein Company movie starring Forest Whitaker, Oprah Winfrey, Robin Williams, and Vanessa Redgrave.

The former publisher of Amistad, Davis joined Atria April 1 and will do about 10 books annually with the 37 Ink imprint.