Box office disappointments ‘Lone Ranger,’ ‘White House Down,’ and ‘Pacific Rim’ have industry worried about future of blockbusters

Per the New York Daily News

BY / NEW YORK DAILY NEWS

FRIDAY, JULY 19, 2013, 6:20 PM

Crowded field at the multiplex this summer even hurt sure-thing ‘Hangover, Part III’ and threatens to turn ‘R.I.P.D.’ into another box office bust.

AP PROVIDES ACCESS TO THIS PUBLICLY DISTRIBUTED HANDOUT PHOTO PROVIDED BY DISNEY FOR EDITORIAL PURPOSES ONLY.

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How the West Was Lost: Johnny Depp and Armie Hammer in ‘The Lone Ranger,’ a $200 million disappointment.

The heat has been turned up on Hollywood studios this summer.

After several high-profile tentpole movies in a row — “White House Down,” “The Lone Ranger” and “Pacific Rim” — tanked at the box office, industry watchers are nervous that the blockbuster model is nearing a tipping point.

“These are films are fall into formulas that have been successful in other iterations,” says Ira Deutchman, chair of the film program at Columbia University.

“I think that it is a sign that the formula that Hollywood thought was going to always work for them is reaching its limitations.

“Too many studios, too many filmmakers are chasing the same audience with same formula — tons of effects and explosions — and people are getting burned out.”

This summer has also been chock full of movies that critics and moviegoers have agreed are not worth the price of the popcorn.

Take “The Lone Ranger,” a $200 million adaptation of a Western character last relevant in pop culture in the ‘50s from the television series starring Clayton Moore.

“Even before ‘The Lone Ranger’ came out, it’s not exactly like the entire culture has been clamoring for a new ‘Lone Ranger’ movie,” says Robert Thompson, director of Syracuse University’s Bleier Center for Television and Popular Culture. “ I’m 54 and Lone Ranger seems stodgy to me . I don’t know that we should draw too many conclusions from these particular failures.”

But what’s particularly damning is that the three straight busts over the past three weeks were all non-sequels, including attempts to start new franchises with “original” stories with “Lone Ranger” and “Pacific Rim.”

“What high profile failures do is chip away at the confidence of studios,” says Paul Dergarabedian, box office analyst for Hollywood.com.

“Every summer people decry the fact that there are too many sequels, when Hollywood tried to go the original route, it came back to bite them.”

Part of the problem is that its been a “traffic jam,” in Dergarabedian’s words, at the multiplex this summer. In May, “The Hangover Part III,” finished a distant second behind “Fast & Furious 6” — a box office battle between two movies that were chasing more or less the same demographic.

Had the R-rated comedy opened on a less crowded weekend, it likely would have enjoyed the same No. 1 bragging rights as the two previous installments in the franchise.

But during the 18-week summer season that kicked off with “Iron Man 3,” there weren’t any open slots. This Friday, Warner Brothers’ scarer “The Conjuring” is opening against Summit’s “Red 2” and Universal’s big budget “R.I.P.D.” — and a fourth major film, the animated feature “Turbo,” debuted two days earlier. There isn’t enough ticket money to go around and the $130 million “R.I.P.D.” looks to be dead on arrival, according to tracking data from Hollywood.com.

“It’s one thing to budget for a blockbuster, it’s another thing to market for it, and its another thing to actually bust the block,” says Thompson. “It’s not science, it’s showbiz.”

Hollywood studios, however, are not likely to panic just yet. Even though “The Lone Ranger” will end up costing Disney a projected $100 to $200 in losses, the studio is still basking in the glow of “The Avengers,” which earned $1.5 billion worldwide last year. “Iron Man 3,” which opened in May, has already added $1.2 billion in global box office to the studio coffers.

“From the first weekend in May through this past Sunday, the box office is at 12.95% ahead of last year.” says Dergarabedian. “That’s the irony in all this, emotionally it feels like this summer is a bust, but on paper its not bad at all.”

Audiences elected to stay away from ‘White House Down,’ starring Channing Tatum.

REINER BAJO

Audiences elected to stay away from ‘White House Down,’ starring Channing Tatum.

‘Pacific Rim’ debuted in third place last weekend with $37.2 million, hardly a monster hit.

COURTESY OF WARNER BROS. PICTURES/COURTESY WARNER BROS. PICTURES

‘Pacific Rim’ debuted in third place last weekend with $37.2 million, hardly a monster hit.

‘The Hangover Part III’ may have been a bigger hit if it hadn't opened up against ‘Fast & Furious 6’ on a crowded Memorial Day Weekend at the multiplex.

COURTESY WARNER BROS. PICTURES/AP

‘The Hangover Part III’ may have been a bigger hit if it hadn’t opened up against ‘Fast & Furious 6’ on a crowded Memorial Day Weekend at the multiplex.

Read more: http://www.nydailynews.com/entertainment/tv-movies/box-office-failures-blockbuster-model-doubt-article-1.1403987#ixzz2ZbgfxIJH

 

‘Ender’s Game’ and Spider-Man: Pop Culture’s Big Gay Panic

per entertainmentweekly.com

by  on Jul 19, 2013 at 9:55AM

 

Amazing-Spider-Man.jpgImage Credit: Jaimie Trueblood

Most artists and writers instinctively dislike the idea of cultural boycotts, and for good reason. The scales should always tip toward freedom of expression — even disagreeable expression — and when we fight over pop culture, our arguments should stem from knowledge rather than from a flat refusal to engage with questionable material. Besides, most cultural boycotts are strategically ineffective; it’s hard to tally the number of people who don’t see a movie or watch a TV show, and impossible to determine when staying away constitutes a statement and when it merely indicates lack of interest.

As a manifestation of anger or disgust, boycotts are extreme and, appropriately, rare. So it’s noteworthy that talk of an organized protest against the sci-fi drama Ender’s Game, which opens Nov. 1, has heated up enough to provoke responses from both Orson Scott Card, the author of the novel on which it’s based, and the movie’s distributor. Card is an outspoken opponent of marriage equality whose decades-long history of antigay public commentary is well documented; now that he has a movie to sell, he is saying that in the wake of the recent Supreme Court decision overturning a portion of the Defense of Marriage Act, the issue is “moot.”On July 8, he gave a statement to EW in which he urged gay rights supporters to show “tolerance toward those who disagreed with them when the issue was still in dispute.”

It’s hard to know where to begin to dismantle the smugness and intellectual dishonesty in Card’s words. His assertion that gay rights are now “moot” in a country in which 37 states still consider my marriage unworthy of recognition is weak enough, but I’d rather move on to his self-serving appropriation of “tolerance.” No group of people is required to tolerate those who would oppress them, but beyond that, Card is using calm and temperate language to disguise the extremity of his position. He’s not simply against marriage equality; as recently as 2008, he publicly called for straight married Americans to unite in an effort to “destroy” their “mortal enemy,” by which he meant a revolutionary overthrow of any U.S. government led by “dictator-judges” who support same-sex marriage. He’s an off-the-spectrum hatemonger cloaking himself as a voice of principled opposition, and he richly deserves to be shunned.

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But should Card’s extremism lead moviegoers to boycott Ender’s Game, which, after all, has nothing to do with gay rights? As gay screenwriter Dustin Lance Black (Milk), who opposes a boycott, has noted, the film was made by a gay-friendly filmmaking team working for a company, Lionsgate, that has now publicly rejected his views. I can answer only for myself: I won’t pay to see the movie. I can’t get past the idea that my purchase of a ticket might put even an extra penny in the pocket of a man who thinks I should be treated as less than human; a hit film will increase sales of his books, and I want no part of it. Is that a boycott? It’s a personal choice, and a boycott is really nothing more than a network of people whose convictions lead them to the same personal choice. I understand the case that the art should be separated from the artist, and I have seen plenty of art by reprehensible people. But everybody gets to decide for themselves where they draw the line. (Why didn’t I draw it at, say, Roman Polanski? Probably because he doesn’t want me demonized, but I’m aware that that’s a weak and self-interested argument.) In any case, I don’t believe that people who choose to see Ender’s Game are enemies of gay rights, but if you’re on the fence, here’s a compromise: Write a check for the cost of a movie ticket to an organization that opposes Card’s views, and then go enjoy the film with a clear conscience.

Now back to “tolerance.” Two days after Card made his statement, Andrew Garfield, the star of the forthcomingAmazing Spider-Man 2, cheekily asked EW writer Sara Vilkomerson what would be so bad about Peter Parker having a boyfriend. “Why can’t we discover that Peter is exploring his sexuality?” he wondered, slyly adding that he was “kind of joking, but kind of not joking” about Mary Jane, or M.J., being “a dude.” Garfield deserves great credit not just for open-mindedness but for being the first actor in years to say something interesting about playing a superhero; most of them just talk very soberly about the immense responsibility they have been handed and sound like they’re getting bar mitzvahed. But the way the comment board lit up, you’d have thought he stopped in the middle of the interview to roll a joint made out of a Dead Sea Scroll. The (printable) arguments against his suggestion were, in no particular order: (1) Andrew Garfield must have an “agenda.” (2) Spider-Man is not a “social experiment.” (3) “Don’t try to change a classic just to prove a point.” (4) Spider-Man isn’t gay! Go get your own superhero! (5) You’re gay. (6) No, you’re gay. (7) Why can’t there be an Aquaman movie? (You gotta love comment boards.)

Since comic-book movies are probably going to dominate screens for at least the next half decade, can we at least agree to lighten up a little bit? Moviegoers can be remarkably flexible when they feel like it. In the past decade, Spider-Man has been played by two different actors. We accept him as being in high school even though Garfield turns 30 next month. There has been an evil Spidey. Replacement Spideys. A Latino/African-American Spidey in a 2011 comic-book series. Alternate-universe Spideys. A singing Spidey in a lavish Broadway musical. Spidey has died and come back to life. However, the second anyone questions the sexuality of a boy who likes to dress in spandex and swing through lower Manhattan, suddenly you have a chorus of fanboys saying, “But that’s not realistic!”

I don’t think Garfield is suggesting that Spider-Man is gay; he’s merely pointing out that in a field as open to speculative imagination as comic books, the assumption of heterosexuality is more automatic than it should be. The sharp and even hostile reaction to his gentle provocation only reinforces the fact that it was a point worth making. What was that about gay people learning tolerance, Mr. Card? Thanks for the unsolicited advice. You first.

 

‘Ender’s Game’ stars find space ‘uncomfortable’ at first

Brian Truitt, USA TODAY8:57 a.m. EDT July 19, 2013

 

Asa Butterfield and Hailee Steinfeld brave wires and harnesses for sci-fi movie adaptation.

SAN DIEGO — Hailee Steinfeld garnered an Oscar nomination for her work in the remade WesternTrue Grit, but she’s off to a whole new frontier inEnder’s Game.

The upcoming adaptation of Orson Scott Card’s classic 1985 sci-fi novel stars Steinfeld as well as fellow 16-year-old Asa Butterfield, who plays Ender Wiggin, a gifted kid sent to a galactic military academy to prepare for an alien invasion.

The fact that Ender’s Game (in theaters Nov. 1) is at Comic-Con this week is no surprise — it even has a huge Ender’s Game Experience attraction parked in front of the San Diego Convention Center. But as the book itself is starting to become part of required-reading lists for kids, it’s another example sci-fi’s importance in culture.

“People are starting to really respond to it,” says the London-born Butterfield. “Ender’s Game as a book, it’s more than a science-fiction. There’s a lot to it, which is what made it so popular and one of the reasons why we’re so excited about sharing it.”

MORE: Complete coverage of Comic-Con 2013

Aside from the fact that the characters have been made older, the actor feels that the movie, directed by Gavin Hood and co-starring Harrison Ford and Ben Kinglsey, is as true to the book as a film can be.

That kind of authenticity also meant a whole bunch of space scenes and, for Butterfield and Steinfeld, training for zero gravity.

The filmmakers used rigs to hoist the actors and make them feel as if they were in space. “If you’re scared of heights, you just had to get over it,” Butterfield says. “There’s nothing you can do about it. We all had a great time up there.”

Steinfeld recalls about three months spent on wires “floating around, flipping around, being thrown into pads.”

“And shooting people,” Butterfield says.

“The list goes on,” says Steinfeld, who plays Petra Arkanian, Ender’s friend at Battle School. “I don’t really think we had time to worry about it.”

Does it help to be young when doing all that stuff? “I would assume so,” Butterfield deadpans with a smile.

“I guess we don’t really know any different,” Steinfeld says. “It is very uncomfortable and hard at first, to say the least.”

All that wire work meant the use of tight harnesses to keep them from falling, on top of wearing skintight material akin to a neoprene wetsuit that was covered in pads and rubber. “It was like a sauna,” Butterfield says.

Because of the sound, filmmakers couldn’t run air conditioning to keep them cool, says Steinfeld, though Butterfield notes that they did have fans in their 8-pound helmets, “which kept it from fogging up.”

All that made the teens and their fellow sci-fi youngsters feel much more immersed in the world of Ender’s Game.

“We’re sitting here talking about how uncomfortable it was, but the situation you’re in is uncomfortable and it works and you’re able to use that and take advantage of that,” Steinfeld says.

“I doubt they were comfortable 50 years in the future,” Butterfield figures.

“Yeah, I don’t know how we managed,” Steinfeld adds before giving him a high-five. “Maybe we’ll see. We’ll go to space in 50 years and see if the spacesuits are comfortable.”